The auto industry stepped up efforts this week to help with relief work in Haiti, where death toll estimates now run as high as 200,000 after last Tuesday’s earthquake. According to Automotive News, American Honda Motor Co., Inc. said today its North American companies are donating more than $300,000 to the Red Cross. The company also said it is contributing portable generators, water pumps, and other Honda products. The largest automotive contributor to the effort so far has been Toyota Motor North America Inc. Toyota said Friday that it is donating $500,000 to the American Red Cross, Save the Children, and Doctors Without Borders. Hyundai Motor Co., pledged yesterday to give $100,000 to the International Committee of the Red Cross. Nissan donated $30,000 to the Red Cross last Thursday. It says it eventually will provide more than $100,000 for the Haitian earthquake relief effort. Nissan’s program includes a $25,000 cash donation from Nissan North America and a $5,000 cash donation from Nissan Canada Inc. The automaker also will match the first $25,000 in employee donations, for a combined employee-company contribution of up to $50,000, and will give $52,000 to Habitat for Humanity International to construct 13 houses in Haiti as rebuilding programs get under way.
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