National Public Radio this weekend discussed the impact that sales
incentives are having in bringing customers into Toyota dealerships.
“Right now that pendulum of, ‘Can I get a good deal or not get a good
deal?’ is way over on the customer’s side of ‘I can get a good deal,’” said
Robert Boch, who runs the Expressway Toyota dealership in Boston.
“We’re on pace this month to sell 125 new Toyotas,” Boch commented. That’s
nearly a 70 percent increase in sales over last month, according to the
report. While Toyota still has significant work ahead to restore consumer
confidence, NPR referred to a survey from Edmunds.com that was released
earlier this month that noted that, so far in March, Toyota has regained
the market share of sales that it had before the recent recalls.
To read an overview of NPR’s report and hear audio of the piece, please
click on
http://www.npr.org/templates/story/story.php?storyId=124832230
Tags: Campaign, Chicago Lexus, Lexus Chicago, McGrath Lexus, McGrath Lexus Chicago, Recall, Specials, Toyota, Toyota Campaign, Toyota Recall
