In a feat reserved for virtuoso performers no CGI, no camera tricks, a new commercial shows the Lexus LFA supercar elegantly shattering a crystal champagne flute in glorious slow motion using nothing but the unique sound of its 552-horsepower engine.
The new commercial, titled Pitch, will remind viewers of the brands iconic 1989 ad that featured a pyramid of champagne glasses on the hood of a revving Lexus LS.
Where that memorable commercial highlighted the precision engineering of the LS, the new ad showcases the LFA’s signature engine sound. The champagne flute shatters when the unique frequency or pitch of the LFA’s revving engine precisely matches the pitch of the crystal flute.
In fact, the note is so unique that Lexus has created an LFA ringtone that can be downloaded for free at http://www.lexus-lfa.com (click “Digital Premium.”)
“Pitch” can be viewed at YouTube.com/lexusvehicles
To read the press release, please visit:
http://pressroom.toyota.com/pr/tms/lexus/in-pursuit-of-the-perfect-pitch-159422.aspx.
Tags: Chicago Lexus, Lexus Chicago, LFA, McGrath Lexus, McGrath Lexus Chicago, McGrath Lexus of Chicago, Super Car
