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Posts Tagged ‘McGrath Lexus’

Lexus LFA Supercar Adds Perfect Pitch to Its Legendary Pursuit of Perfection

Friday, June 4th, 2010

In a feat reserved for virtuoso performers no CGI, no camera tricks, a new commercial shows the Lexus LFA supercar elegantly shattering a crystal champagne flute in glorious slow motion using nothing but the unique sound of its 552-horsepower engine.

The new commercial, titled Pitch, will remind viewers of the brands iconic 1989 ad that featured a pyramid of champagne glasses on the hood of a revving Lexus LS.

Where that memorable commercial highlighted the precision engineering of the LS, the new ad showcases the LFA’s signature engine sound. The champagne flute shatters when the unique frequency or pitch of the LFA’s revving engine precisely matches the pitch of the crystal flute.

In fact, the note is so unique that Lexus has created an LFA ringtone that can be downloaded for free at http://www.lexus-lfa.com (click “Digital Premium.”)

“Pitch” can be viewed at YouTube.com/lexusvehicles

To read the press release, please visit:
http://pressroom.toyota.com/pr/tms/lexus/in-pursuit-of-the-perfect-pitch-159422.aspx.

Three Toyota/Lexus Vehicles Earn the 2010 Top Safety Pick Award

Tuesday, May 25th, 2010

Based on new rollover test results, the 2011 Toyota Avalon and Sienna, and the 2010 Lexus RX are the latest vehicles to be designated Top Safety Picks by the Insurance Institute for Highway Safety. The award recognizes the vehicles that earn the highest rating for front, side, rollover and rear crash protection, and that have electronic stability control, which is standard on all three of these models, the IIHS said.

To read more about the awards, visit: http://www.iihs.org/news/default.html#052510

Lexus Likely to Retain U.S. Luxury Crown This Year Over BMW

Tuesday, April 27th, 2010

Based on comments by BMWs global sales chief, 4WheelsNews.com says it expects BMW to fail to dethrone Lexus as the No. 1 selling luxury brand in the United States. It quoted BMWs Ian Robertson as saying that with the wind down of the current 5 Series and the new 5 Series not set to launch until June, BMW is anticipating only “a few digit points” of growth this year. While Robertson didn’t go so far as to concede the crown to Lexus this year, 4WheelsNews noted that the 5 Series represents 25 percent of BMW volume in the United States, making it difficult for the automaker to overtake Lexus this year.

To read the 4WheelsNews article, please click on
http://www.4wheelsnews.com/bmw-unlikely-to-grab-the-us-luxury-crown-this-year-from-lexus/

Lexus and Scholastic Announce Winners of the Lexus Eco Challenge Finale

Monday, April 19th, 2010

Positive Action for the Planet Earns Students, Teachers and Schools $500,000 in Grants and Scholarships

TORRANCE, Calif., April 19, 2010 Bringing relief to Haiti in the form of a biodiesel processor, solar panels, seedlings for a 2.5-acre Jatropha Farm and donated hand tools, and educating the community about the importance of cleaning up of pet waste were the two top winning projects in the third annual Lexus Eco Challenge, an educational program and contest that inspires and empowers middle and high school students to learn about the environment and take action to improve it.

Student teams from Mother McAuley High School in Chicago, and Lawton Chiles Middle School in Lakeland, Fla., each earned a grand prize of $30,000 in grants and scholarships. Eight first-place teams also won $15,000 each. In all, $500,000 in grants and scholarships have been awarded throughout the seven-month-long program.

“Every year, we see more and more creativity from the students and their teachers,” said Mark Templin, Lexus group vice president and general manager. “To know that this program has created collaboration between the public and private sectors, as far reaching as Haiti, is so rewarding. Our intent was to start a ripple effect that would continue well beyond the conclusion of each year’s contest, and that’s exactly what we’re seeing.”

The two grand prize winning teams have demonstrated how great ideas can inspire an entire community. The “McAuley Ecomacs: Operation Haiti” team, made of 10 students from Mother McAuley High School in Chicago, wanted their project to make an important impact on Haiti. They tackled all four areas highlighted by the Lexus Eco Challenge – land, water, air and climate. In addition to building a solar-powered biodiesel production system, they also worked with representatives from a school in Haiti to plant a Jatropha Farm to grow seeds that generate oil for the biodiesel system. They arranged for solar panels to be donated to the Haitian school. “The Green Team,” made up of five students from Lawton Chiles Middle School in Lakeland, Fla., focused their efforts on educating the community about the dangers of not cleaning up pet waste. In addition to changing pet owners’ behavior in their own community, the team also used social media platforms and the Internet to spread their message far and wide.

“The Lexus Eco Challenge has helped change the way I teach,” said Debbie Viertel, the teacher advisor for The Green Team. “By giving my students a real-world challenge, they come up with something they care about. Then they learn all the things I want them to learn in math and science, but the difference is that now they care. It’s a wonderful program.”

For their efforts, each grand prize winning school will receive a grant for $7,000, the teacher advisor will get a $3,000 grant, and the students will share $20,000 in scholarships.

This year’s winners emerged from the 265 registered teams representing 1,775 middle and high school students nationwide. The 10 winners were selected from 31 teams that qualified to enter the Final Challenge by winning in one or both of the two previous Challenges that were held from September to February. The earlier phases of the contest, which required teams to address the topics of land, water, air or climate, challenged teams to make a difference for the environment in their local communities. The Final Challenge asked teams to reach beyond the local community and inspire environmental action around the world.

The eight first-place winning teams are (click here to read about their projects):
- Connecticut (Newtown) – “Men in Green” – Newtown High School
- Florida (Newberry) “P.A.N.T.H.E.R. – Providing a New Way to Help Environmental Restoration”- Newberry High School
- Illinois (Manhattan) – “X-Treme Green Growers” – Manhattan Junior High School
- Missouri (Kingdom City) – “North Calloway Digital Outreach” – North Calloway High School
- Missouri (St. Louis) – “Team Neon” – Parkway North High School
- New York (Farmingdale) – “Restoration and Preservation” – Farmingdale High School
- South Carolina (Hanahan) – “HMS Hawks” – Hanahan Middle School
- Utah (Holladay) – “R.S.V.P. – Recycle at Sports Venues Please”- Olympus Junior High

In addition to the ongoing contest, the Lexus Eco Challenge also includes educational materials designed by Scholastic to encourage teachers to integrate creative lesson plans into their classrooms to help teach students about the environment. For each challenge, the web site (www.scholastic.com/lexus) has lesson plans and teacher instructions including questions to help guide a discussion about the current challenge topic, facts about the topic, and guidelines for a specific classroom project.

The Lexus Eco Challenge will enter its fourth year in fall 2010. Teachers and students are encouraged to visit www.scholastic.com/lexus to view all the winning entries and to learn how they can take part in next year’s program.

Two Lexus Models among Forbes Toughest Cars on the Road

Saturday, April 3rd, 2010

Forbes Tuesday released its list of the toughest cars on the road, and despite recent recalls, the Toyota Prius and two Lexus models, the RX SUV and the LS 460 sedan made it on the list of top vehicles.

To read more about the Forbes list, please click on: http://www.forbes.com/2010/03/29/toyota-prius-power-lifestyle-vehicles-toughest-cars.html.

Lexus CT 200h Unveiled in Geneva

Monday, March 29th, 2010

With a sporty design and hybrid power, the Lexus CT 200h brings considerable panache to the luxury-compact segment. The front drive five-door goes into production late this year and will come to the states, where it is expected to draw new, younger customers to the brand. A 1.8-liter four-cylinder engine works with an electric motor, a nickel-metal-hydride battery, and a generator. The styling, draws heavily on the Frankfurt shows LF-CH concept and its asymmetrical dashboard.

Wall Street Journal Columnist Questions Toyotas Mysteriously High Level of Acceleration Complaints

Monday, March 29th, 2010

In todays Wall Street Journal, columnist Holman Jenkins addresses Toyotas mysteriously high level of unintended acceleration complaints compared to most car makers. One pattern…is unmistakable, Jenkins notes, commenting on the widespread press coverage of Toyotas recalls and reflecting back on the situation with Audi more than 20 years ago. Complaints beget complaints.

When a similar fury engulfed Audi in the 1980s, complaints flooded in…[and] more complaints were filed about sudden unintended acceleration than in the previous 20 years combined, Jenkins notes. Perceptions that Toyotas are unusually unsafe may be entirely a product of a complaint bandwagon…partly encouraged by trial lawyers and activists. Despite this, he writes, careful studies by several governments, including the U.S. government, concluded there was no defect behind the earlier Audi acceleration complaints.

Jenkins also notes that since 2001, trial lawyers have been “urging a revival of sudden unintended acceleration litigation, insisting that such cases could prevail in absence of evidence of a defect, and even amid evidence of driver error, simply by harping in front of a jury on a record of ‘Other Similar Incidents.’…“That’s the roadmap being followed now.”

Toyota is not the first target of this kind of campaign, the Journal points out. In fact, “a 10-year battle against Ford over a 1999 Aerostar minivan crash ended four weeks ago when a jury rendered a verdict in favor of Ford after just two hours of deliberation.”

President of J.D. Power & Associates Cautions Toyota Rivals Not to Gloat

Thursday, March 25th, 2010

Finbarr O’Neill, president of J.D. Power & Associates, said in an op-ed piece in today’s New York Times that success brings risk and while some of Toyota’s competitors may delight in the company’s stumbles, most realize they could be next.

As for Toyota, he advised the company to return to what made it great in the first place. It must hear what customers are saying from the showroom and service departments to call centers around the globe.

But hearing the voice of the customer is not enough, O’Neill continued. The voice must not be filtered by self-serving internal sensors that may lead the company astray.

O’Neill is the former president and CEO of Mitsubishi Motors Sales North America as well as of Hyundai Motor North America.

To read the article, please click on
http://www.nytimes.com/2010/03/25/opinion/25iht-edoneill.html?scp=1&sq=learning%20the%20hard%20way&st=cse

Columnist Criticizes Media for Uncritical Look at Complaints About Toyotas

Wednesday, March 24th, 2010

Under the headline Toyota, Flying Saucers and Bigfoot Tuesday, Forbes columnist Jerry Flint took members of the media to task Tuesday for accepting as real the claims of runaway Toyotas without serious questioning.

Flint also shared a few of his thoughts about why so many new complaints are being filed and what the long-term impact may be on Toyota. In addition to drivers putting their foot on the wrong pedal and dreams of the big payoff from a lawsuit, Flint suggested that people’s feet may simply be getting bigger. “Maybe these bigger feet overlap” the brake and gas pedals, he said. As for how all this will impact Toyota, Flint said the company “might spend more money on lawyers over the next few years than on developing fuel-stingy engines.”

To read the entire column, click on
http://www.forbes.com/2010/03/23/toyota-autos-brakes-business-backseat-safety.html

Local News Broadcasts Focus on Extensive Toyota Testing

Tuesday, March 23rd, 2010

More than 25 TV stations across the county, including stations in Los
Angeles, San Francisco, San Antonio, Miami, Charlotte and Detroit ran
stories yesterday about the extensive steps Toyota takes to test its
vehicle electronics. Many of the reports included rarely seen video
footage of electromagnetic interference testing at the Toyota testing
facility in Japan as well as excerpts from an interview with Kristen Tabar,
General Manager of Electronics Systems at the Toyota Technical Center in
Ann Arbor, Mich. Our testing is so extensive and so deep, I’m very
confident that the electronics are not causing unintended acceleration,
Taber noted. CNN also broadcast a report featuring an interview with Tabar
yesterday.

To see a Toyota interview with Kristen Tabar, please click on
http://pressroom.toyota.com/pr/tms/electronic.aspx?fid=97382&id=E0C19173